If anyone would have a good handle on the ins and outs of the quickly changing Name Image and Likeness landscape in collegiate sports, it would be Wes
[See the full post at: NIL: WVU’s Role As Landscape Awaits Seismic Change]
It’s pretty much a foregone conclusion that schools won’t be able to help their student-athletes develop NIL opportunities or broker deals, but there are still many gray areas.
You can bet that there will be a multitude of people “not associated with” the schools that will step up and “broker” deals for the top players. Then soon it will funnel down to influencing recruits. Oh, and lets not leave out top players looking to make some quick cash and heading to the Portal with the (wink, wink) availability to get a better deal at another school.
And we thought the Portal was a black hole. I’m all for players being able to make some money, but this opens Pandora’s Box for blatant cheating. Schools are going to close their eyes to “agents” and “family” and “influencers” guiding kids to the greener grass and glory of stardom.
This is a Pandora’s box if there ever was one. Bringing money into the equation of college athletics at the athlete’s level is going to be a nightmare; for the teams as a whole and those on the take. If you thought it was hard for mid to lower tier schools to recruit now, it just got that much harder. Now the potential recruit will be thinking about his wallet, as well as his family, and will be making decisions based on making quick money instead of preparing for life after college and football…. and we all know how well young athletes handle money so well. Its going to be a disaster of epic proportions. Just my opinion on the matter.